The Role of the Management and Cognitive Awareness of Quality Systems in Football Clubs and Companies in Dubai: A Case Study
Mohamed Abdulwahab Alansari

Abstract
This study attempts to identify the obstacles to the implementation of quality at sport institutions and football companies in Dubai. The qualitative methods have been utilized due to its efficiency in such survey studies. The population of the study includes all the employees of football clubs and companies, namely (1046), of which 210 employees have randomly been randomly chosen as a sample, based on the variable of demography and personal factors. Following this method, the researcher’s task is to describe and analyze a phenomenon, and then find out the main factors affecting it. The study is divided into two parts, theoretical and empirical. The theoretical part includes the legal as well as the institutional frameworks followed by football clubs and companies, quality systems and applications at these institutions, along with the obstacles standing in the way of implementing quality systems. The second part, dedicated to present the empirical work, shows the study approach as well as field work. Results are presented, analyzed, and discussed. The study comes to a number of conclusions and recommendations, the most important of which are concerned with the obstacles to total implementation of quality systems and programs in football clubs and companies in Dubai, including obstacles made by humans i.e. the management and the cultural obstacles such as the level of awareness concerning the implementation of quality systems. Identifying the obstacles helps sport organizations spot the gaps in order to ridge them.

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