The Impact of Financial Resources Management on SME Performance
Hazrita Ab. Rahim, Syarifah Mastura Syed Abu Bakar

Abstract
It is often understood that in order to be a successful entrepreneur, one must be fully equipped with all aspects of management, finance and human relation skills. More often than not, marketing is deemed as the crucial importance for the success or failure of an enterprise. Nevertheless, the degree of financial resources management of an enterprise may well impact its overall business performance, both in the context of young and small enterprises and the process of launching new products which will eventually have an impact on performance. Entrepreneurial marketing is driven by entrepreneurial opportunities which involves the proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation.

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