Effects of TV Advertising of Cellular Companies on User’s Behavior
Dr. Lubna Naz Karim (Assistant Professor), Munham Shehzad (Lecturer), Saba Arshad (M.Phil Scholar)

Abstract
The primary purpose of the advertiser is to reach consumers and influence their awareness, buying behavior and attitude. The objective of this study is to investigate that whether TV advertising of cellular companies influences the user’s behavior. Data is collected from 300 male & female of Lahore, Islamabad and Gujrat through survey method and sampling technique is used for this purpose. For statistical analysis Chi-square technique used. The results indicate that there is a significant relationship between the advertisement influence & in purchasing the brand, but not much sufficient conditions & some variables for switching their mobile networks.

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