Postmodern Youth Leader Icon of Media: Camila
Elif Sesen

Abstract
Although leadership in social movements was a popular topic in the 1970s, student protests in 2011 known as Chilean Winter might be considered an exception in this regard. During the protests the student leader Camila Vallejo who media introduces to the world, presented as a postmodern mythic hero. In fact, Vallejo as a leader of the movement is the silhouette of the fragmented and complicated social structure of postmodernism. This study aims to understand the role of the media in the process of creating the mythical hero in postmodern era in the case of Vallejo, news texts and comments on the websites of 22 English and Turkish newspapers have been analyzed according to William Mitchell’s images analysis tree which includes five dimensions as graphic, optical, perceptual, mental and verbal. It is possible to say that there is not any significant difference between the media discourse of the newspapers and countries.

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