International Journal of Humanities and Social Science

      ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

      Call for Papers

      The Brooklyn Research and Publishing Institute (BRPI) invites academics, scholars, researchers, and professionals from around the world to submit their manuscripts for publication in our wide range of highly esteemed peer-reviewed academic journals.

      Read more...

      Recruitment of Reviewers

      The Brooklyn Research and Publishing Institute (BRPI), a distinguished international publisher of open-access academic journals, is currently inviting qualified scholars to join its esteemed pool of peer reviewers.

      Read more...

      ?

      The Impact of Marketing Mix (4Ps) on Marketing Audit and Performance in Iranian SMEs
      Mehrdad Alipour, Abbas Ghanbari, Seyed Mahdi Moniri

      Abstract
      The marketing audit is the comprehensive assessment of all angles of marketing operation in an organization. This work needs systematic evaluation of plans, objectives, strategies, activities and organizational structure as well as marketing staff. The criteria to assess and audit the marketing in this study are marketing mix as product, price, place, and promotion. These four elements employed as independent variables of the study to recognize the impact of each marketing mix elements on marketing audit at the level of Iranian SMEs. The research is based on survey method and two structured questionnaire has been used. The sample fast was 100 while the Cronbach's Alpha is 91 out of 100. Marketing / sales managers, marketing experts were the universe of the study at Iranian SMEs. The results extracted from statistical analysis showed that there are impacts on marketing audit and performance through evaluation of each marketing mix elements.

      Full Text: PDF

      主站蜘蛛池模板: 国产精品91在线播放| 无码中文人妻在线一区二区三区| 午夜亚洲国产成人不卡在线| 亚洲第一永久色| 女人把腿给男人桶视频app| 久久成人午夜电影mp4| 波多野结衣乱码中文字幕| 国产一区二区精品人妖系列| 北岛玲日韩精品一区二区三区| 女同午夜三级在线观看| 久久人妻内射无码一区三区| 欧美成人免费全部观看天天性色 | 国产超碰人人模人人爽人人喊| 中国体育生gary飞机| 最新欧洲大片免费在线| 亚洲精品日韩专区silk| 精品日韩欧美一区二区三区| 国产性猛交╳XXX乱大交| 538视频在线观看| 永久免费av无码网站大全| 国产一区二区三区播放| 中文字幕色网站| 大伊香蕉在线精品不卡视频| 中文字幕在线不卡精品视频99| 最近免费中文字幕大全| 亚洲欧美电影在线一区二区| 精品国产三级a∨在线欧美 | 久久99精品波多结衣一区| 欧美丰满熟妇xxxx| 亚洲色图视频在线观看| 精品视频一区二区三三区四区| 国产免费久久久久久无码| 色狠台湾色综合网站| 在线免费观看日韩视频| 一级一级人与动毛片| 日本三级在线观看免费| 九九综合VA免费看| 欧美在线视频网站| 亚洲精品午夜国产va久久成人| 国产精品视频yuojizz| 在总受文里抢主角攻np|