Managing Product Trend in Cultural Migration
Rahman R; Rozeman A. H; Khairani Z.

Abstract
Producing a new product in cultural migrating community, users culturally determined needs may be unpredictable and are not easy to be recognized by individual. Similarity or standardization of product may overlook the diversity between people in different culture and communities. This shift is challenge to social and design researcher. This paper illustrates how social and design researcher engaged to understand about product changes in competing with cultural migrating and investigates some practical cases where individuals, who find themselves in new environments, use and adapt household products to support both traditional and developing expectations. These experiences have allowed us to propose some principles of product migration in practice, and techniques for social and design researcher to respond to these situations.

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