Methodological Communicative Considerations in the Domain of Sociocultural Phenomenology of the Dispersion of Intellectual Capital
Professor Vladeta Radovic PhD, Professor Ivan Cvetanovic PhD

Abstract
If one was to ask us to briefly describe the stage setting of the contemporary world, in a word, as a universal synonym, what would we offer them? Would a crisis not be an adequate term, comprehensive enough and yet quite concise? The crisis is a universal constant of development... The characteristics of all epochs and spaces, even at the time when fragmented pieces of mankind did not know for one another.Contemporaneity has made the crisis global, multicultural and omnipresent, the favourite programme scheme of modern media. Never before have there been more words about the value and protection of all kinds of diversity and never has diversity been more endangered. Multiculturality, in today’s media, is nothing but uniculturality, with the tendency of anticulture. It is absurd that the global scene is governed by an unprecedented unification of all values, while the basic motive mechanism of the world – crisis, is slowly getting out of its fuel – diversity. The basic characteristics of global crisis is the dispersion of intelectual capital. And in the modern time of mass media the dispersion can be of basic element of crisis. In this paper we were trying to find the major reasons for dispersion of intellectual capital in Serbia.

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